Will Survey 8 be more Q than A?

6 December 2020 · News

Survey 8 results here now. Most of our readers, as broadcast professionals, would know, a single survey result should not carry much weight in the broader scheme of things. Any realistic meas...

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Comments

Anthony The KoalaMonday 7th December 2020
Based on the results at https://www.gfk.com/hubfs/ANZ%20MEDIA/AU/Metro%20Survey%20Summary%20Reports/2020/Survey%208/GfK_Summary%20Report%20Sydney_Survey%208%202020.pdf?hsLang=en , here is the summary.

2CH - the move from AM to DAB+ only. It is the top rating DAB+ station. Calculating it's cumes, 101/691*100 = 14%. Perhaps the highest rating compared to 5% when it was an AM-only station.

2GB - the market leader. Ben on 17.1% on his own right. The rest of the ratings, management called it correctly. Deborah Knight is registering higher ratings than the previous presenter.

Again, radical changes to programming is a two-edged sword. In this case for 2GB , it worked.

Thank you,
Anthony of exciting Belfield

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