Deep Balsara has been appointed to a new role as Programmatic Manager for New Zealand Media and Entertainment (NZME).
He said:
“I’m absolutely thrilled to be joining NZME. This is an exciting next chapter for me, and it’s a real privilege to step into a role within New Zealand’s leading integrated media company, home to such iconic and trusted brands. I’m looking forward to digging in, learning more about the business, and contributing to the incredible work already happening here. Programmatic is such a fast-moving, dynamic space, and I can’t wait to bring my experience, passion, and energy to help drive NZME’s growth in this area.”
Lloyd Aickin, NZME Head of Digital Revenue Strategy, said:
“As automation and programmatic buying continues to grow across media channels, we have appointed dedicated programmatic leadership to further accelerate NZME’s market leading digital offering and to meet the evolving needs of our valued advertisers.
Deep’s appointment comes at a pivotal time as programmatic continues to reshape the way media is traded. With his agency experience and deep knowledge of the programmatic landscape, he is perfectly positioned to continue strengthening our growth strategy across NZME’s entire digital ecosystem – from the New Zealand Herald through to iHeartRadio and OneRoof. We’re excited about the expertise and perspective Deep brings, and the role he’ll play in driving our programmatic growth.”