Lachlan Brahe, the General Manager of Retail Media at Cashrewards, has been appointed the inaugural Chair of IAB Australia‘s Retail Media Council, effective immediately.
The Council was founded in 2023 to set standards, educate and drive collaboration across the retail media industry.
Brahe said:
“The media community in Australia is fortunate to have such a diverse, experienced and passionate group such as the Retail Media Council. The perspectives on retail media that this group will bring to market will drive awareness, education and growth.
I look forward to being able to share the collective wisdom of this council with IAB members and the wider industry.”