BBC Studios and ARN’s iHeart have signed a multi-year partnership deal that will see iHeart represent BBC podcasts in Australia.
iHeart will sell inventory across hundreds of hours of premium BBC podcasts, which is home to titles including BBC Global News Podcast, Football Daily, The Infinite Monkey Cage and History’s Youngest Heroes.
The partnership provides advertisers with access to over 900,000 Australians who choose to listen to BBC content every month.
Corey Layton, ARN’s Head of Digital Audio, said: “The BBC is renowned for producing some of the world’s most compelling and high-quality podcasts, and we’re thrilled to bring their premium, brand-safe podcast slate to Australian audiences while delivering valuable opportunities for advertisers.”
BBC Studios recently announced that it has partnered with Triton Digital.