Fair Enough podcast moves from Spotify to MIK Made

Australian brothers Lachlan and Jaxon Fairbairn, the comedians behind the YouTube channel Fairbairn Films and the Spotify Original podcast Fair Enough, are moving to MIK Studios for their podcast’s third season. This move comes alongside a newly formed partnership between MIK Studios and creative agency Neuralle.

The Fairbairn brothers already have 1.72 million subscribers on YouTube, 1.5 million followers on TikTok and 3.5 million streams of the Fair Enough podcast. MIK Studios, a youth-focused media provider, ventured into original podcast content 12 months ago with their network, MIK Made. They host titles including Two Broke Chicks and Anomalous with Em Rusciano.

Dylan Adams, Head of Audio at MIK Studio and Content Director at MIK Made, said of the new partnership:

“The boys have obviously been on our radar for some time now, and I’m such a personal fan of their content. When we heard they were looking for a new publisher and production partner it was a no-brainer.” 

Neuralle Managing Director, Jordan Michaelides, who represents Lachlan and Jaxon, commented on the move away from Spotify:

“The opportunity to build IP ownership on a show that their name on the tin was incredibly important for the boys. Dylan and the team at MIK have a strong belief in talent ownership which aligned with our goals and ultimately made us choose them over other networks” 

While social formats will always be important, longer formats like podcasting and cinema are vital to the boy’s career and for that of all talent keen to extend their reach beyond phone screens. The engagement they receive from fans who listen to the podcast is an order of magnitude more than social, evident in the CPM’s garnered for podcasting and attendees to their live comedy shows signalling their listenership to the podcast.”

Fair Enough will still be available across all podcast platforms, including Spotify. Season 3 is currently in development and aiming for an October 2024 release.

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