A new podcast from Little Black Book and Commercial Radio & Audio explores how the world’s most creative brands and minds use sound to make people feel, think, and act. Hosted by Brittney Rigby, Managing Editor at Little Black Book, the podcast looks at what creativity sounds like through conversations with leading marketers, creatives, and audio innovators about the craft, strategy, and emotion that make great audio work unforgettable.
Brittney said:
“We wanted to create a space where creativity in audio took centre stage. The conversations are honest, insightful, and sometimes surprising, showing that being strategic, creative, and consistent with sound genuinely builds brands.”
Episode one features Stewart White, Head of Marketing at Sushi Hub, and Charlton Hill at Uncanny Valley, talking about the rise of the Sushi Hub brand and creating theatre of the mind through the power of sound.
As Hill puts it: “It’s Pavlovian. It’s anticipation. You hear it and you’re ready for the story to start.”
You can listen to the first episode of Heard Mentality wherever you get your podcasts and sign up to the LBB newsletter so as not to miss editorial coverage accompanying each episode.