There are ways in which the ACMA allows you to be excluded from all Australian licensed online and phone wagering services, but these don’t currently extend to podcast platforms. SBS today have taken matters into their own hands, announcing a world first and industry-leading opt-out feature, now fully integrated on SBS On Demand, allowing audiences to customise their advertising experience on their streaming platform.
This follows on from a successful beta trial that began in 2024. From today, February 10, all SBS On Demand users can choose to opt out of advertising in the categories of wagering, alcohol or quick service restaurants directly within their account settings.
SBS Acting Managing Director, Jane Palfreyman, said:
“At SBS, audience trust and choice are central to how we evolve our services. Our opt-out feature has moved from a pioneering trial to a permanent and seamless part of the SBS On Demand experience – because Australians told us they want more control over the ads they see. This strikes a balance between our commercial imperatives and audience feedback.
Innovation continues to shape the SBS On Demand experience. By adding podcasts and refining how people interact with advertising and content, we’re continuing to break new ground in how Australians engage with SBS, with even more enhancements to come.”
Related articles: