Independent podcast company Acast have signed a global partnership with the New York Times‘ The Athletic. Acast will monetise The Athletic’s shows and half a million monthly podcast downloads across its audio and video offerings from June 1.

The Athletic’s podcasts like The Athletic FC Podcast, No Dunks, The Race F1 Podcast, The Totally Football Show with James Richardson and The Athletic NBA Daily cover a multitude of sports adding to Acast’s existing Hello Sport, Rugby League Guru, P1 with Matt and Tommy, BackChat and Football Ramble.

Guy Scott-Wilson, Content Director for Acast ANZ, said:

“Welcoming The Athletic to the Acast Creator Network marks a significant step in bringing world-class sports journalism to podcast listeners in Australia. This partnership underscores our commitment to premium content and gives Australian advertisers access to a passionate and engaged sports audience. Sport is a national obsession in Australia, and nobody covers it like The Athletic!”

The Athletic has more than five million global subscribers with 3 in 4 of those reporting they have purchased something they heard about in a podcast ad. Acast will have exclusive sales rights to audio ads, podcast sponsorships, podcast video and branded content across The Athletic’s podcast network in Australia.