The 30th of September is International Podcast Day. LiSTNR has celebrated with a special video from its podcast stars, and the release of the LiSTNR Web Player Version 4.
In the video LiSTNR podcasters including Abbie Chatfield (It’s A Lot with Abbie Chatfield), Mark ‘Howie’ Howard (The Howie Games), Lucy Jackson and Nikki Westcott (Happy Hour with Lucy & Nikki), Steph Clare Smith and Laura Henshaw (KICPOD), Luke and Sassy Scott (Luke and Sassy Scott), Jess Rowe (main picture and from The Jess Rowe Big Talk Show), Antoinette Lattouf and Sasha Barbour-Gatt (The Briefing), Charlie Clausen (Everyone Relax) and Sooshi Mango’s Carlo, Joe and Andrew (Sooshi Mango Podcast) are asked what they love about it:
More than 8 million Australians are now listening to podcasts monthly.
SCA has also unveiled the LiSTNR Web Player Version 4 at play.listnr.com,
The Australian built Web Player advancements now allow LiSTNR content to be consumed online anywhere and anytime on any device with a browser. This also makes content easier to share on social platforms, through posts and direct messaging. In addition, LiSTNR has created a seamless transition between the app and the web with a new deep linking capability, so that anyone with the app installed can easily use it to listen.
For advertisers, the LiSTNR Web Player Version 4 enables accelerated transition from unknown to known users. With two million signed up users now, LiSTNR’s first-party data delivers highly measurable advertising opportunities.
SCA Executive Head LiSTNR Product & Technology, Chris Johnson, said:
“The new LiSTNR Web Player, together with the updated LiSTNR App, creates a seamless user experience across a wide range of devices. The personalised platform makes it easy for audiences to find their favourites or continue where they left off. With the fully signed-in Web Player, advertisers can leverage our first-party data to achieve the same exceptional campaign performance they’re already experiencing on mobile.”
You can find out more about the LiSTNR Web Player advancements in the above video.