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Ad spending

Ad spend declines in ‘cautious’ advertising market during October: Guideline SMI

1 December 2025 Agency advertising spending declined during October, with the latest Guideline Standard Media Index revealing government ad spending and the Food, Produce & Dairy category were...

AI  is systematically deleting Radio and TV from ad spend

16 July 2025 Futuri’s forensic analysis of Radio and TV revenue loss in 2025. Techology-for-media company Futuri has conducted a detailed study of the output from LLMs and discovered...

Ad Spending up 3% to date, but bookings slow during May

6 July 2025 THE Australian ad market softened in May as Federal election-related demand subsided, according to the latest Guideline Standard Media Index report. Ad spend on Digital...

Total Ad Spending stable but segment balance changes this financial year

2 August 2024 Australia's ad spend this financial year (July 23-June 24) has finished stable at $8.7 billion, just 1.6% less than last year's total figure. Across the...

Big increase in digital audio ad revenue this quarter

18 July 2024 Metro ad revenue has increased in the second quarter of 2024, according to new figures released by CRA. For the first time the figures include...

The winner of the US Election

4 November 2020 The winner of the American election will be media. Advertising spend by parties and individual political candidates is estimated to be about $14 billion.

Regional markets’ ability to grow brands seems to have been forgotten: SCA’s Grant Blackley

4 July 2018 Southern Cross Austereo CEO Grant Blackley has been championing regional media advertising for some time, especially compared with digital and social media (see our previous...

Advertising growth predictions from ZenithOptimedia

18 June 2014 In its latest media advertising forecast, ZenithOptimedia predicts global ad expenditure will grow by 5.5% in 2014, reaching US$537 billion by the end of the...