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Ad spending

Total Ad Spending stable but segment balance changes this financial year

2 August 2024 Australia's ad spend this financial year (July 23-June 24) has finished stable at $8.7 billion, just 1.6% less than last year's total figure. Across the...

Big increase in digital audio ad revenue this quarter

18 July 2024 Metro ad revenue has increased in the second quarter of 2024, according to new figures released by CRA. For the first time the figures include...

The winner of the US Election

4 November 2020 The winner of the American election will be media. Advertising spend by parties and individual political candidates is estimated to be about $14 billion.

Regional markets’ ability to grow brands seems to have been forgotten: SCA’s Grant Blackley

4 July 2018 Southern Cross Austereo CEO Grant Blackley has been championing regional media advertising for some time, especially compared with digital and social media (see our previous...

Advertising growth predictions from ZenithOptimedia

18 June 2014 In its latest media advertising forecast, ZenithOptimedia predicts global ad expenditure will grow by 5.5% in 2014, reaching US$537 billion by the end of the...