Ad spending

The winner of the US Election

4 November 2020 The winner of the American election will be media.Advertising spend by parties and individual political candidates is estimated to be...

Regional markets’ ability to grow brands seems to have been forgotten: SCA’s Grant Blackley

4 July 2018 Southern Cross Austereo CEO Grant Blackley has been championing regional media advertising for some time, especially compared with digital and...

Advertising growth predictions from ZenithOptimedia

18 June 2014 In its latest media advertising forecast, ZenithOptimedia predicts global ad expenditure will grow by 5.5% in 2014, reaching US$537 billion...