advertising agencies

Advertising study: buy multiple channels, tailor the audio creative, rebalance budget across the funnel

18 December 2024 Advertisers should use more than 3 channels in their media buying mix for the most effective return on investment in their ad campaigns. A recent...

Using social influencers to promote brands: Jules Lund

9 December 2014 The Today Network's Jules Lund has been on the road over the last fortnight giving social media presentations to media agencies. Despite a bad year...