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Andrew Reid

Are the wheels falling off the shiny new digital ad toy?

7 February 2017 Comment from Peter Saxon When Mark Ritson, Adjunct Professor at Melbourne Business School, gave his stirring presentation at last year’s CRA conference he went as...

Programmatic: Friend or Foe to Radio?

6 October 2015 We ask the buyers Programmatic is perhaps the biggest innovation in the way media is bought and sold since the carbonless order book.  What does...

Programmatic. Will it kill your career in radio sales?

3 October 2015 Ever wondered how certain ads seem to follow you around from website to website? It’s Programmatic at work. Every time I visit a website...