7 February 2017 Comment from Peter Saxon When Mark Ritson, Adjunct Professor at Melbourne Business School, gave his stirring presentation at last year’s CRA conference he went as...
6 October 2015 We ask the buyers Programmatic is perhaps the biggest innovation in the way media is bought and sold since the carbonless order book. What does...
3 October 2015 Ever wondered how certain ads seem to follow you around from website to website? It’s Programmatic at work. Every time I visit a website...