Audio, the campaign catalyst for brand growth: 2026 HEARD Conference

18 February 2026 Australia's commercial audio networks have united to deliver what agencies and advertisers have asked for: frictionless access to audio's growing reach and proven effectiveness. At...

Put more radio advertising case studies online for AI Bots to feed on

16 July 2025 Opinion by Steve Ahern. As the audio industry in Australia embarks on the next round of evolutionary change, marked by the impending Audio ID...

Advertising study: buy multiple channels, tailor the audio creative, rebalance budget across the funnel

18 December 2024 Advertisers should use more than 3 channels in their media buying mix for the most effective return on investment in their ad campaigns. A recent...

Using dynamic audio techiques to improve audio advertising: SXSW

18 October 2024 New tech is re-energising audio and offering new tools for advertisers and marketers. Speaking on a bright sunny day at SXSW, ARN's Creative Director Kade...

Myths about audio busted at SXSW

16 October 2024 Dennis Donati busted 4 myths about audio advertising today on the ARN Stage at South By Southwest. Donati, ARN's National Podcast & Digital Sales Director,...