Advertising study: buy multiple channels, tailor the audio creative, rebalance budget across the funnel

18 December 2024 Advertisers should use more than 3 channels in their media buying mix for the most effective return on investment in their ad campaigns. A recent...

Using dynamic audio techiques to improve audio advertising: SXSW

18 October 2024 New tech is re-energising audio and offering new tools for advertisers and marketers. Speaking on a bright sunny day at SXSW, ARN's Creative Director Kade...

Myths about audio busted at SXSW

16 October 2024 Dennis Donati busted 4 myths about audio advertising today on the ARN Stage at South By Southwest. Donati, ARN's National Podcast & Digital Sales Director,...