8 April 2024 Content from BPR For the past century, radio’s primary method of delivery was by radio waves – amplitude modulated and frequency modulated signals. In order...
1 August 2021 Content from BPR This article is the fourth in a six-part series. The real value in strategic thinking isn’t just in generating ideas or in making...
5 April 2021 Content from BPR So many people sent this one through that the list is too long to publish here…. but thank you! It’s starting...
18 October 2020 Content from BPR Another question we ask in BPR Strategic studies concerns the perception of repetition……which station plays music that is too repetitive –...
30 August 2020 Content from BPR I was reading an article recently about building brand loyalty. The article described techniques such as playing the hits, re-cycling popular...
