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Dr Morten Boyer

World-first GfK super pilot audience measurement study #RadioAlive2018

19 October 2018 At Friday's Radio Alive conference in Melbourne, CRA and GfK have announced a world-first super pilot that will begin in the first half of 2019....

GfK’s audience measurement contract renewed for 5 more years #RadioAlive2017

12 October 2017 Amongst a range of announcements at the national Radio Alive Conference in Melbourne today, Joan Warner announced a five-year extension of GfK’s radio audience measurement...

Are radio survey swings wilder than ever?

2 May 2016 Radio surveys have always thrown up the odd rogue result. But lately the ups downs seem to have become steeper and more frequent.

New GfK AudienScope insights show radio is batting above the average

1 July 2015 GfK’s latest AudienScope report shows that Australian radio audiences have grown by 7% in the last five years, 19% of people are listening to more...