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GfK’s MediaWatch

New insights to mark one year of Radio 360

30 May 2024 It is nearly a year, 360 days to be exact, since Radio 360 changed radio audience measurement in Australia to a holistic picture of listeners...

GfK begins new hybrid survey system next year 

28 October 2022 A new hybrid audience measurement system for the GfK metropolitan radio surveys will be introduced from Survey 1 in March 2023, Commercial Radio & Audio announced today. The new...