Championing Radio: Mark Ritson talks media with Peter Saxon

19 February 2024 The first time I saw a presentation by Professor Mark Ritson was 10 years ago at another CRA event, Radio Alive, where he brought proceedings...

Radio investment insights and immersive experiences at HEARD 2024

15 February 2024 Investing just 11% of an advertising campaign budget in radio will double its effectiveness.That’s according to new Australian research, revealed at HEARD 2024, the annual audio showcase hosted by Commercial Radio & Audio (CRA).Professor Mark Ritson revealed the findings to an audience of around 500 people at the industry event in Sydney.Prof. Ritson – who’s… Read More

Audio event HEARD 2024 launched by CRA

29 January 2024 To highlight the value and power of audio, Commercial Radio and Audio (CRA) have launched HEARD 2024, a free event to be held on February...