media buying

Advertising study: buy multiple channels, tailor the audio creative, rebalance budget across the funnel

18 December 2024 Advertisers should use more than 3 channels in their media buying mix for the most effective return on investment in their ad campaigns. A recent...

New tool to combat lack of brand safety on Facebook and Instagram

12 October 2024 Advertising on Meta's Facebook and Instagram publications is becoming more risky with scammers, identity thieves and radicalisation tactics increasing on these apps. Brand safety has...