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Nikki Rooke

SCA Campaign for Luxe Walls proves that layering broadcast radio with digital audio is key to success

28 February 2021 SCA’s broadcast and digital audio campaign for removable wallpaper company Luxe Walls has resulted in a 238% increase in unprompted awareness* and a sales increase...

SCA launches two new digital measurement products for advertisers

6 October 2020 SCA has launched two new, innovative digital audio campaign attribution products.   SCA Footsteps measures footfall attribution to digital audio campaigns, and SCA Soundcheck provides campaign and...

Amanda Unwin is the new Head of Sales in Syndey for SCA

31 August 2020   Amanda Unwin has been appointed as SCA's Head of Radio Sales – Sydney, effective 25 September, replacing Carla Vella who moved to Queensland earlier this...

SCA launches mood targeting and interactive shakeable audio ads

24 March 2020 Southern Cross Austereo today announced two new digital audio advertising initiatives to help brands find and engage audiences. New mood and activity audience targeting utilises...