Amanda Unwin has been appointed as SCA’s Head of Radio Sales – Sydney, effective 25 September, replacing Carla Vella who moved to Queensland earlier this year.
Unwin has been SCA’s Head of Agency Sales in Sydney for more than three years and has worked with SCA for more than seven years in total, starting as Account Manager, before being promoted to Group Sales Manager.
Prior to joining SCA, Unwin worked with mcm entertainment and Australian Radio Network in account management.
In her new role, Unwin will lead the Sydney radio sales team, overseeing agency sales, local sales and SCA’s creative services arm, The Studio, Sydney.
SCA National Head of Radio sales, Nikki Rooke, says “Amanda has always brought a passion for sales and for SCA to everything she does. She is a people-focused leader who prides herself on creating a high performance, positive culture. She understands radio, and its potential to drive results for advertisers and is embracing everything our digital audio future holds.”
“Amanda is well placed to lead the Sydney team as we continue our transformation from radio sales to audio sales and leverage the new exciting time for brands to invest in audio.”
Commenting on her promotion, Unwin says, “I couldn’t be more excited and humbled to take on the Head of Radio Sales role at SCA Sydney, as our business continues its digital transformation and our industry experiences a seismic shift in how it transacts, engages and delivers for clients.
“SCA is a purpose driven business and as I take on responsibility for the local arm of our sales division, I am committed to our mission of helping Australian businesses grow. I am incredibly proud of the work we do at SCA and am looking forward to my teams and I playing an important role in the recovery of our industry, as we produce insight-led audio campaigns for clients, that deliver tangible results.”