I’m impressed. And I’m a hard person to impress!

10 September 2023 Selling Radio Direct with Pat Bryson Those who know me understand that I allow myself a few indulgences. One such indulgence is a special perfume...

Smart Customer Service Alert

5 December 2022 Selling Radio Direct with Pat Bryson. When I'm in a market, I often "go shopping" in local stores to see if I experience exceptional service...

On The Subject of Unexpectedly Good Service

18 April 2021 Selling Radio Direct with Pat Bryson I hosted a small group of friends for Easter dinner this year. My parties usually include some sort of...

There are no traffic jams on the Extra Mile

5 April 2021 Selling Radio Direct with Pat Bryson In my work with sales staffs around the world, I have found the old adage "20% of the sales staffs...

Great Service Alert!

7 March 2021 Selling Radio Direct with Pat Bryson You may have heard something about the unusually cold weather we've been having in the U.S. I live...

How Many Ads Must I Run?

6 September 2020 Selling Radio Direct with Pat Bryson. It's the age-old question "How many ads must I run? How many week/months must my advertising schedule continue?" We bump up against...

Doing Business in Two Worlds

19 July 2020 Radio Sales Direct with Pat Bryson What must businesses know moving forward? If there's one thing that the COVID crisis has made crystal clear, it's that...

Categories We Should Be Calling On Now

19 April 2020 Selling Radio Direct with Pat Bryson. "In times of business interruption, business doesn't stop: normal business stops.

Studies show that companies who keep advertising do better in tough times

19 March 2020 ... here's the evidence.

Sales prospects are where you find them

10 June 2019 Selling Radio Direct with Pat Bryson I was in the middle of one of my domestic chores (going to the grocery store) during one of my infrequent...

Understanding the Marketing Channel

17 September 2018 Selling Radio Direct with Pat Bryson Every time a new product is introduced, potential consumers must move through the Marketing Channel. The stages are Unawareness, Awareness, Comprehension and Image, Attitude and Action. ...

Radio and the Brain

15 March 2018 Selling Radio Direct with Pat Bryson Westwood One recently did a biometric study of how various forms of advertising affect the brain. What they...

Do Actions Speak Louder Than Words?

29 October 2017 Selling Radio Direct with Pat Bryson Why is it so hard to get people's full meaning when we converse by telephone or through email? It's because...

Selling Radio Direct with Pat Bryson

4 August 2017 Do It Today! Ever heard that bit of wisdom, "Never put off till tomorrow, what you can do today"? One of the attributes of great...

Radio affects the Brain

1 November 2016 Selling Radio Direct with Pat Bryson How does radio affect the brain? The answer to this question is the secret weapon in our arsenal....

How to achieve a milestone in radio sales

12 July 2016 Selling Radio Direct with Pat Bryson We've all been in the situation of wanting to reward our staff for a great job, but being...

What’s so dangerous about 90 days?

7 December 2015 Sometimes I'm a little slow. For years I've been teaching salespeople that managing our clients' expectations starts with teaching them what advertising CAN and CANNOT...

Two Challenging Questions

2 November 2015 Selling Radio Direct with Pat Bryson I had the pleasure of attending the radio awards ceremony during the Denmark Radio Days convention in September. Although the...

It’s What We Do, Not What We Say

1 September 2015 Pat Bryson selling radio direct Much of what we communicate to our clients is not what we SAY. Albert Mehrabian, who was a research pioneer...

Great Radio sales people just LOVE to come to work

7 July 2015 Selling Radio Direct with Pat Bryson What makes a GREAT salesperson? They have the highest billing on the station, right? They are constantly bringing in new...

Why Advertise? Have we forgotten?

7 April 2015 Selling Radio Direct with Pat Bryson What's the latest number you've heard for how many advertising impressions bombard us each day? 5,000? 6,000? A lot,...

Pat Bryson Selling Radio Direct