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Pat Bryson. Selling Radio

Radio is the direct pathway to our brains: Pat Bryson

5 May 2025 Selling Radio Direct with Pat Bryson.   NAB and Radiodays are over for 2025 I'm home from my wanderings.

You can truthfully tell the gatekeeper ‘they are expecting my call’

15 April 2025 Selling Radio Direct with Pat Bryson. "If they won't give you their time, they won't give you their money." How true this is! Through the...

The Magic’s in the Message

17 August 2014 Selling Radio with Pat Bryson John Wanamaker is credited with saying, "Half of my advertising is wasted: I just don't know which half."  Whether or...

​Objections to buying radio advertising are universal

18 February 2014 Selling Radio with Pat Bryson   Last month I had the opportunity to work with sales people in Dhaka, Bangladesh. During my 10-day stay, I met with...