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Radio Sales

How advertisers can benefit from the growth of Generation Audio: RDE’24

26 March 2024 “Advertiser’s can benefit by using need-state data to create a more sophisticated and effective targeting approach for advertising campaigns," said Mark Barber presenting Radiocentre UK's...

How safe is your sales job in radio?

30 April 2018 Peter Saxon asks SCA Sales Chief Brian Gallagher. Just over a year ago we published an article titled: 4 out of 5 jobs most likely...

Using digital developments to increase sales #RDE17

20 March 2017 Selling the digital elements of your audio gives you more options to offer advertisers, and improves radio's marketing proposition according to Frank Bacher from the...

​Where the truth lies

18 April 2014 Selling Radio with Pat Bryson When an advertiser tells you that Radio doesn’t work it may not be entirely true says international sales expert, Pat...

My radio advertising doesn’t work. Tell that to Pat!

18 November 2013 Selling Radio with Pat Bryson We've all heard it: "My radio advertising doesn't work!" My newspaper sales people hear their own version of "My newspaper...