Stephen Pead

Stephen Pead will present sponsorship ideas at the CBAA conference

5 October 2020 Stephen Pead is back for his 5th CBAA conference with more great ideas on station sponsorship. His session will...

Tell sponsors the benefits of working with you station: Stephen Pead #CBAAConf

26 October 2019 Sponsorship is the area where many community stations struggle, so in Stephen Pead’s session at the CBAA Conference, he gave...

What Does Good Look Like?

22 April 2018 Peady’s Selling Engagement sponsored by IRD Prospector Welcome to this week’s post on sales and selling success.Last week I worked...

Call me old fashioned but the personal touch still wins sales

4 June 2017 Peady’s Selling Engagement sponsored by IRD Prospector Welcome to this week’s post on sales and selling success. Sales is arguably the...

Do You Start with Why, What or Who?

14 May 2017 Peady’s Selling Engagement sponsored by IRD ProspectorWelcome to this week’s post on sales and selling success. If you google the word...

12 Great Questions to Ask Prospective Radio Advertisers

26 March 2017 Peady’s Selling Engagement sponsored by IRD ProspectorI believe focus is the greatest challenge for salespeople today. Why? For my money, focus...

A Time to Think and a Time to Hit

26 February 2017 Peady’s Selling Engagement sponsored by IRD Prospector “How can a guy think and hit at the same time?” comes from...

The Avenue of Apprehension

12 February 2017 Peady’s Selling Engagement sponsored by IRD Prospector While watching the BBL cricket last month commentator Damien Fleming used a couple of...

The Risky Business of Radio Sales

5 February 2017 Peady’s Selling Engagement sponsored by IRD Prospector I love this quote from Richard Branson: “The brave may not live forever,...

The Tipping Point of Selling

29 January 2017 Peady’s Selling Engagement sponsored by IRD Prospector Happy New Year!! I hope you had a great holiday break and are ready...

The 6 Ways to Retain Your Clients

11 December 2016 Peady’s Selling Engagement sponsored by IRD ProspectorIncreasing customer or client retention rates by 5% increases profits by 25% to 95% according...

Jeff Bezos and Your Personal Brand

20 November 2016 Peady’s Selling Engagement sponsored by IRD ProspectorJeff Bezos is quoted as saying, “Your brand is what other people say about you...

Handling Sales Objections – the Real Story!

16 October 2016 Peady’s Selling Engagement sponsored by IRD Prospector Listen to the PODCAST here. To sign up to the podcast on iTunes, go here.To sign...

The Rule of Three: Pead

11 October 2016 Peady’s Selling Engagement sponsored by IRD Prospector Listen to the PODCAST here. To sign up to the podcast on iTunes, go here.To sign...

The biggest gripe clients have with radio sales people

11 September 2016 Peady’s Selling Engagement sponsored by IRD ProspectorWelcome to the latest weekly episode of Peady’s Selling Engagement, now available in living audio via Branded Podcasts. In...

Will You Leave Something Behind?

4 September 2016 Peady’s Selling Engagement sponsored by IRD ProspectorWelcome to the latest weekly episode of Peady’s Selling Engagement, now available in living audio via Branded Podcasts. In...

How to Improve Your Closing

28 August 2016 Peady’s Selling Engagement sponsored by IRD ProspectorWelcome to the latest weekly episode of Peady’s Selling Engagement, now available in living audio via Branded Podcasts.In this...

How powerful a prospecting tool is Linkedin?

7 August 2016 Peady’s Selling Engagement.Founded in late 2002 LinkedIn has proved to be a serious contender in the social media space. Promoting...

The Rio Athletes’ Village and Selling Radio

31 July 2016 Peady’s Selling Engagement sponsored by IRD ProspectorYou are probably thinking what do the Rio Athlete’s Village and selling have to do...

The 5 Reasons Sales People Fail

17 July 2016 Peady’s Selling Engagement sponsored by IRD Prospector“Always hit your numbers and you’ll always be loved!” – Mike McCallister US businessman. I’ve...

Ever Heard of John Patterson?

10 July 2016 Peady’s Selling Engagement sponsored by IRD ProspectorJohn Henry Patterson was arguably the best salesperson of his time, perhaps the best of...

7 Quick Networking Ideas You’ll Love

26 June 2016 Peady’s Selling Engagement sponsored by IRD ProspectorAn important part (some would say a critical part) of finding new customers or clients...

The Definition of Insanity

19 June 2016 Peady’s Selling Engagement sponsored by IRD Prospector “The definition of insanity is doing the same thing over and over again, but expecting...

Is Sales Training Optional?

13 June 2016 Peady’s Selling Engagement sponsored by IRD ProspectorCan you picture a top football team that has just finished a poor season putting...

What’s Your Plan for the Rest of the Year?

5 June 2016 Peady’s Selling Engagement sponsored by IRD Prospector Picture this. It’s been a tough first 5 months of the sales year...

“Just E-mail Me Something.” Prospect speak for, “Not interested.”

29 May 2016 Peady’s Selling Engagement sponsored by IRD ProspectorEver heard this phrase before? It’s a classic stall used by prospects which too many...

“Even your most loyal customers always have a choice about where to take their business”

22 May 2016 Peady’s Selling Engagement sponsored by IRD ProspectorA great definition of selling is “finding, keeping and growing the right customer.” Focus on...

A New Look at Goal Setting – now with an extra M

15 May 2016 Peady’s Selling Engagement sponsored by IRD Prospector At some stage most of us have been shown how to set goals. Elite...

Will You Be Elected?

8 May 2016 Peady’s Selling Engagement sponsored by IRD Prospector It’s election season and all the politicians are jostling for your vote. All of...

Do You Make These Four Sales Mistakes?

17 April 2016 Peady’s Selling Engagement sponsored by IRD ProspectorWhatever sales process you use, one of the main activities is a “discovery” or “uncovery”...