Stephen Pead will present sponsorship ideas at the CBAA conference

Stephen Pead is back for his 5th CBAA conference with more great ideas on station sponsorship.
His session will centre around finding the right sponsor, engaging them with great ideas for their business and retaining them over the long term by delivering great results
Stephen’s presentation will include case studies and he says that stations will “…walk away with at least one, if not more ideas that (can be) used the next day.”

The CBAA Conference takes place as a virtual event across a four-day program, running from Wednesday, 28 October to Saturday, 31 October.
The conference will concentrate on four key areas for attendees:

  • The Show — For practitioners who want to develop their content production skills
  • The Business — For Station Managers and staff, Chairs and Board Members on the ins and outs of running a station.
  • The People — To learn how to manage staff and volunteers and improve engagement.
  • The Tech — Tips and advice to improve technical knowledge including hardware, software and operating remotely.
  • 06_Stephen_Pead from CBAA on Vimeo.




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