Wondercraft creates Parrot Mode to help AI deliver lines

Wondercraft, the world’s first AI-powered creative audio studio which was founded by Spotify and Acast‘s Oskar Serrander has launched Parrot Mode, a new feature allowing brands to finetune audio for podcasts and ads via giving a quick demo into their computer mic. It already allows you to script, voice and produce studio-quality audio in any language for podcasts, ads and audiobooks, simply by typing.

A demo of Wondercraft’s Parrot Mode.

After coming out of Beta in February this year Wondercraft (the team is pictured) have already attracted 40,000 users including some of the biggest names in audio like Stephen Bartlett from Diary of a CEO. The new “Parrot Mode” feature makes audio storytelling more accessible. Users can direct AI voices in their productions by speaking into their computer mic to demonstrate how they’d like a line to be delivered. Then the selected AI voice will precisely mimic it.

Workspaces, another suite of tools from Wondercraft to streamline the creative audio production process for teams and external stakeholders, can now collaborate on scripts, share real-time feedback on projects, securely share workspace-specific cloned voices, and upload original music and custom pronunciations.

Oskar Serrander, co-founder at Wondercraft, said:

“‘Parrot Mode’ is a game-changer for all audio creators, but audio advertisers in particular. And with collaborative tools, brands can now minimize time-consuming feedback loops and achieve their vision without compromising on quality. Don’t like the intonation on the second line? Want a darker voice? An Australian accent? Different music? Have it all in French? Creative feedback that normally takes days to turn around with a new creative version takes seconds with Wondercraft. These features are key parts of our new enterprise solution which we are going to market with in Q2. We’re excited to be working with some of the biggest names in audio already, with more partners set to onboard in the coming months.

We are quickly scaling up the number of synthetic voices, music, and sound effects available on Wondercraft, with the vision of offering endless creative options to brands and creators. And we’re only just getting started. Despite the meteoric popularity of podcasting and music-streaming around the world, the audio industry remains undervalued. Time and cost of producing audio are major barriers to entry that hinders growth. By making audio creation as easy and cost-efficient as visual design we want to help turn the audio industry into a place of abundance. We want to activate more audio storytellers and better serve the millions of advertisers that today prefer to spend on Google, Meta and TikTok because of the easy accessibility and creative-forward experience.”

Tags: | | | | |