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This is about the ratings for MSR. It appears that the ratings for 4BH (882kHz) are not a statistical blip from the previous survey. It has stablised at 1. Sydney's 2UE (954kHz) has fallen to its lowest at 0.6. 3EE's (formerly 3XY at 1278kHz) remains constant at 0.3.
Yet despite this, given that the breakfast program leads the rest of the day, it is too early to tell if the new breakfast program has or will have a more positive ratings figure.
Whether News Talk, Talking Lifestyle or Sports, it is a labour-intensive format. The other effect to which I don't have access to detailed information is that of the introduction of SEN+ (3MP, 1377kHz), It is not listed in the ratings. But whatever audience measurement technique, if there is market support for SEN+, then it should be on air for a long time. However for MSR, if the ratings continue to be so low, then MSR as a self-sustaining going concern may augur a more affordable format. Again you have to ask whatever format, will the returns in revenue be positive and profitable.
Regards
Anthony of exciting Belfield