NuVoodoo Media Services, a next generation media research and marketing company, announces initial findings from its fourth and latest NuVoodoo Ratings Prospects Study. The company interviewed nearly 1100 respondents, ages 14-54, in all PPM markets to update NuVoodoo’s insights on the relationship between broadcast radio and the leading digital music provider, Pandora. The findings indicate that 62% of Pandora users listen to Pandora at least 30 minutes per day and nearly as many Pandora users spend that much time daily with broadcast radio. As Pandora experience increases, so does the percentage that listen to it at least 30 minutes. But the percentage spending at least that much time with broadcast radio did not decrease.