John Trimble, Chief Revenue Officer for Pandora, says "Audio is everywhere. Walk down any street and you will see earbuds on commuters, joggers, kids, shoppers – you name it! And given the growing importance of voice activation, connected-devices and in-car listening, audio is the future."
Given that the term audio includes radio, podcasting, streaming, Trimbles observes that "So while audio advertising is a 100-year-old business, it’s never been more critical to master this medium, as the “4th screen” is a proven traditional advertising platform that has been converted into the ubiquitous mobile landscape."