Angela Stengel, Head, Content Ideas Lab at ABC says, “For many years I’ve been stealing the best techniques from design and development teams and applying them to content projects.
“Content whether articles, audio features, movies – has been around for a lot longer than apps, but the nature of content creation and delivery has changed so much in the past decade that I’d argue current day content creation and distribution is a more immature industry than digital product development.
”Earlier this year we started talking about a major new release of our Radio app, now ABC listen, and I thought the best way to promote a new app is through the content we offer.”