A goldfish has an attention span of 3 seconds – more than that of most people.
That “truism” has gained in popularity these past few years, as most of us have become content vaccumers – sucking up entertainment and information on our phones, our laptops, and the touchscreens in our cars at increasing rates of speed. The “speed of scroll” (SOS) seems to accelerate with the younger the consumer your brand is targeting.
But are attention spans shrinking? Or are people simply become more skilled at filtering material that seems relevant?