The 80’s stations lead the way on DAB+

10 March 2022 · News · Survey · surveys

The 80’s (WSFM,GOLD,97.3,Mix,96FM) stations have the biggest cumes for the DAB+ market in survey 1 with 288,000 listeners nationally. Coles Radio is still near the top with 244,000, just behind D...

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Comments

Anthony The KoalaThursday 10th March 2022
A few remarks.

*SEN - whether it is DAB+ or AM, its ratings whether expressed as market share (AM) or cumes (DAB+) are the lowest rating stations. Without being privy to the financial data, one wonders if SEN is a sustainable station for low ratings.

*BOG - absence of data for both DAB+ or AM. Given the variety of dance and 'oldies' stations on BOG's DAB+ stations, unless there is other survey data, it has been an unreliable continuous source of music at times with the music of "Marcel Marceau" in high rotation on the dance and oldies stations, "Gorilla", "Dance", "Zoo" and "Fun".

2CH on DAB+, a steep decline from 101 in 2020 to 45 in 2022, source https://radioinfo.com.au/news/2ch-top-dab-ladder-sydney/ . Same comment as for SEN (above). Is this station sustainable?

* Chemist Warehouse on DAB+. I have visited the Ashfield store and did not hear their in-house station while visiting.

Cannot comment on other CW stores.

Based on the Ashfield store, what is the point of CW's station if it cannot be heard in its Ashfield store? As a retailer, CW is not as popular as Coles radio.

*Coles radio - a clear demarcation between the 10 to 54 age group and those over 54. The audience for the latter group is negligible.

An unknown factor is whether shoppers in the older age group who shop in Coles supermarkets like the music of Coles radio.

Thank you,
Anthony of I can read and interpret data and whether to determine if a low rating station in market share and/or cumes is sustainable, Belfield in the land of the Wangal and Darug Peoples of the Eora Nation

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