This year’s triple j Hottest 100 was a record-breaking year for both listenership and engagement, with The Wiggles also making Hottest 100 history as the first ever Like A Version to come in at #1.
Hottest 100 of 2021 – results at a glance:
- The Hottest 100 campaign reached 50% of Australians aged 16+ – an estimated 9.5M people
- 3.6 million Australians aged 16+ listened live on countdown day, Sat 22 Jan
- 74% of 18-24-year-olds engaged with the Hottest 100 in some way, up from 55% last year
- On countdown day, 14% of listeners were checking out the Hottest 100 for the first time
- $1.2 million raised for Lifeline
On countdown day, 3.6 million Australians over the age of 16 listened live around the country, a new Hottest 100 record.
50% of Australians 16+ engaged with the countdown in some way, whether that be listening, voting, engaging with it via their social feeds or in the media. That is an estimated 9.5 million people around the country, all getting around the Hottest songs of the year.
74% of 18-24-year-olds engaged with the Hottest 100 in some way, compared to 55% in 2020-21, in fact, 14% of listeners claimed to be listening for the first time, and most of them were 16-17-year-olds.
Of live listeners, 75% listened alongside mates or their extended family.
But interestingly, only 25% listened along with their spouse; a significant drop from last year’s 47%.
Even in the face of a difficult 2021, Hottest 100 listeners banded together to raise an unbelievable $1.2 million dollars for triple j’s charity partner Lifeline.
Acting Head of Music & Creative Development, Meagan Loader says, “We were overwhelmed by triple j listeners’ generosity and we’re so proud that our audience has helped Lifeline answer over 31,000 more lifesaving calls in 2022. From all of us at triple j, thank you to everyone who listened, voted, donated, bought a t-shirt or got involved with this year’s Hottest 100.”
Survey Methodology: Online Quantitative study of n=2072 Australians aged 18-75 yrs, with a boost sample of n=546 Australians 16-24 yrs. included. With strict quotas on age, gender and location, the study is a statistically robust reflection of behaviour across the Australian population. Research was conducted by ABC Audience Data and Insights between 31 January and 6 February 2022.