One hundred years ago, when radio was in its infancy, Shure Incorporated was part of the development of radio, amplification and sound recording. At IBC in Amsterdam, the company celebrated its 100 year history with a display of old microphones and its latest products.

Sidney Natkin Shure started the Chicago based company in 1925 selling radio parts kits.

In 1932, Shure became one of only a few U.S. microphone manufacturers with the introduction of the Model 33N microphone. Since then, the Company has grown into a global technology leader, offering a diverse portfolio of game-changing wired and wireless microphones, conferencing and meeting solutions, and personal and professional listening products.

Over the past 100 years, Shure has introduced iconic products that have become staples in the audio industry. The legendary Shure SM58 microphone, known for its durability and reliability, has remained a top choice for vocal performances worldwide. The SM7B vocal microphone has also earned a distinguished reputation, renowned in broadcast, recording, and podcasting industries.

Shure introduced the first wireless microphone in 1953, the Vagabond 88 Wireless Mic. The Company introduced digital wireless in 2011, and today, Shure digital wireless microphones are used across the world from sporting events and global concert tours to the top business conferences.

This year, Shure not only unveiled its latest line-up of products but also empowered the future of the entertainment landscape as an Associate Sponsor of the IBC2025 Accelerator Media Innovation Program.

Shure had one of the largest displays in the Audio technology hall and was awarded several prizes for this year’s exhibition and 100 years of serving the audio industry.

Reporter: Steve Ahern is the publisher of this trade journal and the CEO of the training company AMT Pty Ltd.