SCA WA have signed a three-year media partnership with Western Australia’s newest NRL franchise, the Perth Bears ahead of the team joining the comp in 2027.
From the start of 2026 SCA will deliver dedicated airtime and promotional support across Mix94.5, 92.9 Triple M, 34 regional stations and on LiSTNR, to assist building the Bears’ brand presence and connection with fans across WA and the rest of Australia. This partnership will play a pivotal role in boosting engagement from day one and to drive ticket sales and memberships as the team enters its second and third NRL seasons.
The partnership will also provide SCA WA listeners with the chance to win exclusive access to behind-the-scenes experiences, team merchandise and game day activations.
92.9 Triple M’s Dani Shuey and Xavier Ellis with Bears’ Head Coach Mal Meninga centre
Remi Barley, SCA General Manager WA said:
“Southern Cross Austereo is thrilled to partner with the Perth Bears as their official media partner. This collaboration marks an exciting chapter for rugby league in Western Australia, and we’re proud to play a role in bringing the passion, energy, and stories of the Bears to fans across the state. Together, we’ll amplify the game and create unforgettable experiences for our audience.”
Anthony De Ceglie, Perth Bears CEO and former News Director of Seven West Media, said:
“The Perth Bears are building more than an elite club, we are here to grow and develop the greatest game of all in WA and this partnership with SCA will play an integral part of this vision.
As the first NRL team for WA, we are excited to work with SCA to connect with communities right across the state so that we can grow our own talent and provide junior players with a career pathway to professional football.”
Mal Meninga, Perth Bears Head Coach added:
“We have a fantastic grassroots foundation in WA, and this partnership allows us to showcase the incredible work of our local teams and drive standards higher, ensuring WA rugby league is a genuine force on the national stage.”
Main image L-R: Remi Barley, James Speed (Group Content Director, Perth), Xavier Ellis, Mal Meninga and Kymba Cahill and Pete Curulli from Mix94.5 breakfast – images supplied
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