Podcast production and hosting company Omny Studio, part of the Triton Digital group, has introduced a new feature to allow podcasters to catch the video podcasting wave.
Omny Studio is expanding the platform’s capabilities to include comprehensive support for video podcasting.
The update gives publishers the ability to create, manage, distribute and monetize both audio and video content within a single platform. By adding video support to Triton’s publishing, analytics and monetization tools, Omny Studio makes it easier for creators and media companies to reach and engage audiences wherever they choose to watch or listen.
“Podcasting has always been rooted in audio, and that is still the core of the medium,” John Rosso, President and CEO, Triton Digital, said. “But video has become a really powerful way for people to discover new content and find shows they end up loving. By bringing video into Omny Studio’s world-leading podcast platform, we are giving publishers a chance to grow their reach, build stronger connections with their audiences, and open up new revenue opportunities, all while still leveraging the same trusted technology they already use for audio.”
The upgraded Omny Studio platform offers a range of new capabilities designed to streamline video podcast creation and monetization:
● Seamless Video Integration: Publishers can upload, organize and distribute video podcasts alongside audio within the same intuitive workflow.
● Open Distribution Support: Built on RSS, Omny Studio supports distribution to compatible podcast players, reinforcing the open nature of podcasting and enabling broader audience reach.
● Ecosystem-Friendly Functionality: By maintaining an open RSS framework, Omny Studio allows publishers to leverage existing analytics and monetization workflows—including audio ad insertion into video episodes—using the tools they already trust.
Nova’s podcast division is part of a trial of the new features.
Rachel Corbett, Network Director of NOVA PODCASTS, says video is playing an “ever-growing role in how audiences engage with podcasts,” and is presenting new opportunities and challenges for publishing and monetising podcasts.
“NOVA is excited to be partnering with Omny to trial this new technology and explore a video solution that complements the commercial models that keep our shows sustainable. This kind of innovation is exactly what the industry needs as listener behaviour continues to evolve.”
By bringing audio and video together in one platform, Triton Digital and Omny Studio are helping publishers create, share and monetize content across formats—while laying the groundwork for future support of HLS delivery in publisher apps, a key step in advancing video podcast distribution and monetization in open ecosystems.