Sports Entertainment Network (SEN), in partnership with Bunnings have launched the made for trade Bunnings Tradio on DAB+ in Melbourne, Sydney, Brisbane and available nationally via the SEN app.
Bunnings Tradio is a worksite music playlist made and built for tradies, featuring a soundtrack designed to keep your spirit levels up and artists ranging from Pearl Jam to Post Malone; Teddy Swims to Tom Petty; The Killers to The Weeknd; INXS to Imagine Dragons.
Alongside the hits, each weekday from 5am, tradies can start their morning with the Tradio Commute including a wrap‑up of the most important sporting headlines from the last 24 hours. Then, an all‑day playlist tailored for those on the tools.
Then the Bunnings Build‑Up takes over ahead of AFL and NRL matches broadcast, delivering game previews and key storylines.
If the Tradio name seems familiar, back in 2023 SCA trialed a Tradie Radio DAB+ station themselves that reverted to MMM 90s at the start of 2024.
That MMM Tradie Radio was sponsored by XXXX beer and Mitsubishi Triton and played ‘all the classics from the 90s and 2000s.’
This collaboration between Bunnings and SEN will also take music requests, provide sport updates and match previews and incorporate Bunnings content including product reviews, trade tips and advice for tradies and the home handyperson.
As part of the launch, Bunnings Tradio and SEN will broadcast live from the Bunnings Trade Expos throughout this year, beginning today Thursday April 30 at the Brisbane Convention & Exhibition Centre, followed by the Sydney Showgrounds on Thursday May 7, and the Melbourne Showgrounds on Thursday June 25.
SEN Chief Executive, Craig Hutchison, said:
“Bunnings Tradio is a natural extension of SEN’s connection with everyday Australians – especially those who start their morning early and work hard right through the day. Together with Bunnings, we’ve created a station built for the worksite: big songs, big energy and a constant stream of sport. We’re delighted to bring it to life on DAB+ and on the SEN app.”
And a second dip of the toe back into music for the network after SEN persevered initially with the 2CH classic hits format after purchasing the station, before a choice was made to stay in their lane during the pandemic.
Jen Seyderhelm is a writer, editor and podcaster for Radioinfo.