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No one can beat Ken Lee though.."Come and meet my team!" - even Clive Robertson is interweaving this statement into news items like the japanese whaling story this week!
Celebrity endorsements certainly have lost their shine a little. Most people are clued into how advertising works and understand that the actor is being paid to talk, so some credibility is lost in the process. A clever script will always pique the interest of the listener compared to a bland script read by a celebrity, which becomes wallpaper.
However if a celebrity is placed in a context that is unusual, or out of their normal environment, the results can be very interesting.
My all time favorite celebrity endorsement would have to be P.Diddy's Pro Active Solutions Cream. And I quote:
"Pro - Active moisturizes my situation, and preserves my sexy"
I still to this day, have no idea what he means.
Jesse,
Maybe P. Diddy was being Borat for a day? ;-)