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“All new News Talk Breakfast shows are up” so the spin line goes, pity that all FRN stations are down for Survey 2/14 v Survey 2/13 with the exception of MAGIC 1278 for All PPL 10+ 5:30am – 12mn Monday to Sunday. So where is the progress and improvement? Check the trends they tell the true story. For the record survey 2/14 v 2/13 (in brackets).
2UE 4.6 (5.0); 3AW 11.3 (12.6)/MAGIC 1278 6.2 (4.7); 4BC 6.7 (6.8)/MAGIC 882 4.6 (6.0); 6PR 7.6 (9.7)/96FM 10.4 (11.4).
Vital revenue demos look disastrous, will not help with the revenue challenge!