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If all stations were suffering, then this notion might hold water. Unfortunately for SEA, it seems Gold and Hot Tomato are doing fine, in fact cume and TSL is looking great for both.
The notion that no streaming is hurting these stations ticks more boxes of fallacies than I care to remember.
Remember, a survey is a sample, it's not an actual snapshot of all the audience. It would be possible for GFK and ACN to run a survey on the same methodology, side by side, calculate everything by the same process and still come out with wildly varying results. The leaves you scoop from one part of the pool won't be the same as scooping from another part.
The blind survey methodology and only three surveys a year makes it hard to develop a smooth curve of averages. Data gathered for this result began on 16 March, that's almost 5 months ago. In this age of instant stats from computers, almost 5 month old data is staggering.
Joan would be very unhappy if some stations broke ranks and resumed streaming. The solidarity would be breached.
If regionals do resume streaming, it means they will have to pay the PPCA cartel the agreed amount too which means this strategy will have largely failed.
Its clear that SCA have a problem with this issue. The problems that SCA are experiencing have NOTHING to do with 'poor ratings' and online streaming issues. With the expectation of the Perth market, (where the ARN don't have a base), the overall performance of the SCA stations, especially in Sydney are poor and the whole network needs to have a close look at itself.
As for their thoughts of returning. Their inability to 'man up' and work as a team is the problem. The whole commercial radio industry MUST stand up and be counted in a fight against the PPCA who are campaigning for an obscene campaign for greed and this do NOT help, especially when many commercial radio stations are facing an uncertain future.
The BIG issue here is the pigheaded attitude and laziness of Malcolm Turnbull, whose poor performance of this issue is the problem and has NOTHING to do with SCA's problems.
If people do want to see a return to online streaming and it MUST come back, then I would strong advise them to contact the Prime Minister Tony Abbott and the Deputy Prime Minister, Warren Truss.