What is a Customer Worth?

23 September 2015 · blog · Selling Radio Direct

Here's one of my favorite definitions of the marketing process: "Marketing is the buying and selling of things with good will at a profit.  If you can only have one, take good will because it is ...

You've reached our premium or archival content

To access this page, and more great content just like it, you need to become a paid subscriber.

If you already have an account, please login.

Otherwise, registration is quick and you'll have access instantly after payment.

Recent Stories

Make Money with Testimonials

23 September 2015 Selling Radio with Pat Bryson. There is nothing more powerful than a third-party reference. To that end, I ask you, "How many testimonial letters do you have...

Why Advertise? Have we forgotten?

23 September 2015 Selling Radio Direct with Pat Bryson What's the latest number you've heard for how many advertising impressions bombard us each day?  5,000? 6,000?  A lot,...