The Australian Radio Network (ARN) has launched the ARN Data Match, which allows clients to elevate their marketing strategies through first-party data matching. Brands can use ARN Data Match to leverage their own customer data in collaboration with ARN’s insights, delivering enhanced audience targeting, improved campaign effectiveness and better overall results.

Built in collaboration with InfoSum and Azira, this solution provides matching client data at scale.

Through the ARN Data Match, clients can:

• Bring Their Own Data: Securely match first-party data with ARN’s audience ecosystem to uncover shared audience segments.
• Drive Precision Targeting: Create bespoke campaigns that target specific customer profiles, ensuring that every marketing dollar delivers maximum ROI.
• Enhance Marketing Outcomes: Leverage ARN’s experience in audio, digital, and cross-platform strategies for impactful campaigns.

Denis Donati, ARN’s National Podcast & Digital Sales Director, said:

“The ARN Data Match helps clients make their audio smarter by securely matching their first-party data with our audience. This means they can reach existing customers more effectively, find new ones, and deliver highly targeted campaigns across ARN’s powerful digital audio platforms. It’s precision marketing at scale ensuring that marketing messages reach the right people, at the right time, in the right way.”

Underpinned by robust privacy protections and state-of-the-art technology, the ARN Data Match ensures all data sharing and matching processes are secure, compliant, and respectful of consumer privacy.