It’s Ugly at the top: WSFM’s Phil O’Neil tops Sydney morning ratings

27 November 2024 Ugly Phil O’Neil scored number one in mornings, there was a strong showing from Jonesy and Amanada in breakfast, Steve Fitton won drive and the...

Mark Ritson’s top marketing trends for 2025: ADMA Christmas Function

24 November 2024 At ADMA's Christmas function last week in Sydney, marketers gathered to schmooze contacts, share some festive drinks and hear marketing professor Mark Ritson's views on...

Using dynamic audio techiques to improve audio advertising: SXSW

18 October 2024 New tech is re-energising audio and offering new tools for advertisers and marketers. Speaking on a bright sunny day at SXSW, ARN's Creative Director Kade...

Myths about audio busted at SXSW

16 October 2024 Dennis Donati busted 4 myths about audio advertising today on the ARN Stage at South By Southwest. Donati, ARN's National Podcast & Digital Sales Director,...

Scope3’s mission to decarbonise media and advertising

16 October 2024 InMobi Advertising has partnered with sustainability platform Scope3 to pioneer the world’s largest green media offering, purpose-built for mobile and in-app. The Scope3-powered solution allows...

If people are worried about privacy and bullying they will retreat from social media: SXSW Conference

14 October 2024 In a session hosted by David Speers at the South By Southwest conference in Sydney this week, WPP President Rose Herceg and WPP Chief Strategy...

New tool to combat lack of brand safety on Facebook and Instagram

12 October 2024 Advertising on Meta's Facebook and Instagram publications is becoming more risky with scammers, identity thieves and radicalisation tactics increasing on these apps. Brand safety has...

Adaptability and a brand safe environment are radio’s strengths: Steve Ahern at BFM Malaysia

30 August 2024 “Radio has adapted to the new audio landscape and still provides a safer environment for brands than many online digital platforms,” Steve Ahern told BFM’s…

AI knows you so well you don’t need channel choice: Scott Galloway at #ADMAGlobalForum

23 August 2024 In an ADMA conference session examining trends and predictions for the coming 12 months, Professor Scott Galloway explored big picture media trends, largely from an...

What Marketers need to know about new Privacy Act compliance: #ADMAGlobalForum

20 August 2024 Changes to Australian privacy legislation are currently before parliament and will become law soon. When the law changes, most businesses will have to change the...

People are not too busy to engage with advertising, they’re just overwhelmed: Tom Goodwin #ADMAGlobalForum

20 August 2024 “The idea that people are too busy to engage is a myth, anyone who is on Tiktok is not too busy! What they really are...

How many gambling ads are being played on radio: monitoring figures revealed

8 August 2024 After months of lobbying from both sides, the Australian Federal Government continues to consider whether to place a ban on media gambling ads. Anti gambling...

Trends from Survey 4

9 July 2024 Steve Ahern analyses the big picture in this year’s first 4 radio surveys. The most significant landmark this survey is Ray Hadley’s 20 year...

ABC and Commercial Radio listening increases in Survey 4

9 July 2024 Commercial Radio and ABC both recorded growth in Survey 4. Australian commercial radio continues to experience sustained year-on-year growth, with 12.4 million listeners tuning in...

Brands using radio get back their money nearly eight times over: RDE24

18 March 2024 “Radio will stay relevant in 2030…” said Christian Schalt, Chief Digital Officer RTL Radio Deutschland, presenting data looking forward 5 years at Radiodays Europe 2024....

Transactional and relational sales techniques: Pat Bryson at RDE24

18 March 2024 “It’s not about you, it’s about the client,” was Pat Bryson’s key message to the Radiodays Europe Sales Summit. “People buy for their reasons, not...

Late Entries For The Cairns Crocodiles Awards Close On Friday!

26 February 2024 Don't miss your last opportunity to enter in the Cairns Crocodiles Awards! Late entries will be closing this Friday (1 March). The competition is heating...

Championing Radio: Mark Ritson talks media with Peter Saxon

19 February 2024 The first time I saw a presentation by Professor Mark Ritson was 10 years ago at another CRA event, Radio Alive, where he brought proceedings...

Radio investment insights and immersive experiences at HEARD 2024

15 February 2024 Investing just 11% of an advertising campaign budget in radio will double its effectiveness.That’s according to new Australian research, revealed at HEARD 2024, the annual audio showcase hosted by Commercial Radio & Audio (CRA).Professor Mark Ritson revealed the findings to an audience of around 500 people at the industry event in Sydney.Prof. Ritson – who’s… Read More

More listening occasions, better targeting: HEARD 2024

15 February 2024 “Audio audiences are continuing to grow because there are now more listening occasions.” One of the most important learnings for media buyers and advertising creatives...

Music is what feelings sound like: Adam Ferrier at HEARD 2024

15 February 2024 “Audio is in great shape… the audience is growing,” said Ford Ennals, opening today’s HEARD conference in Sydney. “The content on audio has never been...

Why omnichannel marketing matters for execution and measurement: Analytic Partners

12 February 2024 Digital Audio and Streaming Video deliver better than average return on advertising investment, according to recent reports from Analytic Partners. Paul Sinkinson, Managing Director at...

The Christmas season is here!

18 December 2023 Pat Bryson's December Reflections December is one of my favorite times of the year. Although I'm usually home for the holidays, I have in the...