Pot Talk Radio

With more U.S. states legalising marijuana for medical and recreational use, marijuana media is growing like a weed, including an array of new online publications, social networks, and podcasts targeting consumers and business people.
 
Now broadcast radio is joining the list.
 
Several stations have now flipped to a new format: marijuana talk.
 
Colorado Springs AM station 1580 dropped its old sports format, and unveiled its new identity as K-High 1580, devoted to all things marijuana-related.
 
The new station’s weekday lineup includes “Wake and Bake,” a morning show, “High Noon” for midday, and “High Drive” for the evening commute. It also carries hour- long newscasts from the National Marijuana News Service (TNMNews), a syndicated content provider based in Los Angeles.
 
The Colorado Springs Gazette reports that K-HIGH has already signed up six local marijuana dispensaries as advertisers. Interestingly, station manager Mike Knar, stated  he has little personal knowledge about the subject: “I don’t have much knowledge about this industry and I don’t partake, so I am the world’s worst expert on it. But I just saw a business opportunity.”
 
Knar added: “Marijuana is socially acceptable, especially in Colorado, and is a big and growing business sector in this state. It made too much sense to pass up.”
 

According to its producers, TNMNews covers a range of topics, including marijuana’s scientific, medicinal, political, commercial, legal, spiritual and cultural dimensions.