New measurement metrics improve US radio ratings figures

7 May 2025 Analysis by Steve Ahern. I flagged it in my Trends Report from the recent NABShow.

You can truthfully tell the gatekeeper ‘they are expecting my call’

15 April 2025 Selling Radio Direct with Pat Bryson. "If they won't give you their time, they won't give you their money." How true this is! Through the...

How American advertising clients are spending on radio #NABShow

12 April 2025 New data reveals how American advertising clients are spending their media budget and the potential of digital to increase revenue for radio. At the NABShow...

Advertising agency perspectives on audio advertising: Radiodays Ireland 2025

28 March 2025 A panel of advertising agency leaders discussed the way that audio can improve its share of advertising at RadioDays Ireland. In conversation with moderator: Ciaran...

Steve Pratt’s sales techniques for brave advertisers #RDE25

16 March 2025 Consumers are bombarded with advertisements every day. In a Sales session at Radiodays Europe, Steve Pratt likened modern advertising to thieves invading your castle to...

Message to advertisers HEARD loud and clear

16 February 2025 The International Convention Centre's large theatre was packed with advertisers and radio industry leaders for last week's HEARD conference. They learnt about the commercial audio...

What Marketers need to know about new Privacy Act compliance: #ADMAGlobalForum

20 August 2024 Changes to Australian privacy legislation are currently before parliament and will become law soon. When the law changes, most businesses will have to change the...