Cliff Reeve will call time on his 49 year radio career on December 12. Cliff started in Bridgetown, Western Australia, then Katanning and Kalgoorlie before a stint in Queensland. He returning to the west in 1993 and notched up 30 years with Triple M WA last year.
He announced on his show The Drive Home with Cliff:
“I can tell you this is my decision. I’ve been talking with the lovely boss from Triple M in Western Australia for some time about this. The Rush Hour is going to be on next year with JB & Billy – so like I say, timing.
I think it is time for me to go and do some other things. But I’m not going disappear completely. I’ll be popping up on Triple M here and there from time to time.
I’ve had a chat with Billy Brownless. He is a terrific fellow and a funny bugger as well! And he and JB, a West Australian, are going be doing the show from 4pm in the afternoon next year.
All I can say is that I’ve wanted to do this since I was 14. I’ve been doing it since I was 17 and I’ve turned 66. And now I think it’s time for me to do some other things along the way.
Thank you for being there.”
The Rush Hour with JB & Billy will be heard across Western Australia, Adelaide and Victoria on Triple M in 2025.
Did you know that Western Australia is 2.5 million square kilometres with a population of nearly 3 million people?
In 2025 that huge expanse and 3 million potential listeners will get a choice of, alongside the live but not really live drive show The Rush Hour with JB & Billy straight outta Melbourne, Triple M Breakfast with Michael Ross and Angie Ayers or Triple M Breakfast with Robbie Von and Carly Portch.
While SCA has said Triple M will continue to present local shows from each WA regional Triple M station across the Workday, with ‘local content’ in some markets I thought I should acknowledge the seven, yes seven people who were providing live and local breakfast shows for regions of WA, who now will no longer.
Albany – Atlas Cook (pictured above)
Avon Valley – Carwyn Church
Esperance – Steve Ozanne
Geraldtown – Todd Gray
Goldfields – Abbey Cullen
Karratha – Ed Thomas
Port Hedland – Leah Tindale
A shift during the workday is a far cry from a live and local breakfast show. Imagine two networked Triple M breakfast shows covering a landmass ten times the size of the UK? It’s a shame.
Jen Seyderhelm is a writer, editor and podcaster for Radioinfo