​10 little known and seldom practiced tips to grow your ratings

Mike McVay: There are some mysteries as to why some radio stations, playing the same music as other radio stations in the same market, outperform their competitors.
It’s not obvious. The music point of differentiation is not apparent between the two.
The only thing that you’re sure of is that one station always seems to win and the other always seems to lose.
The expression that fits the best, as an explanation, may be “The devil is in the details”