The migration of radio audiences to digital is well underway with DAB+ in the lead in French-Speaking Belgium.
The latest figures from the Ipsos / maRadio.be survey carried out at the end of 2020 are clear: awareness and consumption of DAB+ is soaring.
8 out of 10 French-speaking listeners now know what DAB+ is, and 1 in 5 chooses DAB+ to listen to the radio. Digital platforms now represent a third of the listening volume in the region, DAB+ is the leading digital platform for the first time, while listening on FM is down by 18%.