The prominence of voice assistants in new vehicles is making for a more hands-free environment for drivers and defining how they interact with media in the dashboard.
Companion voice-enabled technology like Alexa can also create a seamless infotainment ecosystem, allowing users to move freely from home and office to the connected car without interruption of services, which will likely influence in-car media behavior.
For radio broadcasters who quickly adopted the skill to allow Alexa-enabled home smart speakers to find their IP streams, the adoption of Alexa will provide a similar listening experience in connected cars, utilizing both the tuner and integrated LTE network IP connection in vehicles, according to Amazon officials.
