Kyle Sandilands, Brynne Edelsten and Matthew Newton among the ten most reviled personalities in Australia. Scandals, damned scandals and now even statistics have declared Kyle Sandilands to be the least popular Australian personality. Yet we still listen. Brynne Edelsten, Alan Jones, Alex Perry. They are one-and-all officially ‘hated’ according to a new celebrity rating system, yet these celebrities keep getting shows … and they keep rating, reports The Herald’s Giles Hardie.